Learning Outcome:
1) Digital Marketing Fundamentals & Strategy
Students develop understanding of how digital marketing works — platforms, audiences, and the strategic logic behind how brands use digital channels to reach and communicate with people.
2) Social Media Content Creation
Sessions develop the ability to plan, create, and evaluate social media content — building skill in copywriting, visual communication, and platform-specific content strategy.
3) Branding & Visual Identity
Students learn what makes a brand visually and communicatively consistent, developing the ability to create content that reflects a defined brand identity and speaks to a target audience.
4) Campaign Planning & Execution
Students develop and execute their own digital marketing campaign concept — from objective setting and content planning through to execution and basic performance evaluation.
5) AI Tools & Future-Ready Marketing Skills
Students gain hands-on experience with AI-assisted marketing tools, developing the digital fluency and practical skills that are increasingly central to careers in business, communications, and media.

Fee Inclusions:
• Trainer guidance and course learning materials
• Social media strategy and content creation exercises
• AI-assisted marketing tools and platform

Students Must Carry:
• Laptop